Personal contacts are undoubtedly the most important instrument in building international business relationships. Whether they take place at trade fairs, events or other occasions, professional B2B meetings are increasingly used to bring together business decision makers. However, due to the variety of tasks that governmental organizations or associations must undertake during a delegation trip or trade fair, the time for all participating companies to find the right meeting partners and inspire them for a B2B meeting is limited. When no direct contact representative is provided, the decision-making processes in many companies can also be also very long and complicated.